The foundations of digital thinking.

Historical project archive

Explore the earlier work

Twenty projects from the original portfolio, across web, eCommerce, creative, research and communications. Search or filter the recovered collection below.

Showing all 20 projects

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2011Websites & commerce

i18n Internationalization Labs

i18n Labs

Created a new corporate website, developed its content, and configured a Joomla CMS while working toward an ambitious launch deadline.

My contributionProject management, design and content development

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2011Websites & commerce

The CEO Forum

The CEO Forum

Built a secure Joomla website and private forum, emphasizing simple networking tools and straightforward administration for a community of executives.

My contributionProject management, design and content development

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2016Websites & commerce

RemoteLync

UTC Climate Controls & Security

Directed a smart-home product microsite within a coordinated launch program incorporating display advertising, social media and search marketing. Implementation was handled by an agency.

My contributionDigital marketing direction and project management

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2010Websites & commerce

Kidde Safety Online Store

UTC Fire & Security

Led planning, design and content for a Magento Enterprise storefront, with an emphasis on shopping experience, budget discipline and launch timing.

My contributioneCommerce strategy, UX, creative direction and administration

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2009Websites & commerce

Focus Associates

Focus Associates, LLC

Developed a startup website through discovery, concept design and content development, prioritizing a clear explanation of the firm’s value proposition.

My contributionConsulting, information design and website development

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2007Websites & commerce

Safe Home Safe Baby

Kidde · UTC Fire & Security

Developed the structure and creative direction for a consumer safety-education website intended to offer credible information alongside product purchase opportunities.

My contributionArt direction, project management and information architecture

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2009Help systems

Vianet CMS Help System

Kidde · UTC Fire & Security

Designed contextual support for CMS users, connecting interface guidance with glossary definitions and related documentation.

My contributionInformation architecture, technical content and project management

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2009Help systems

Kidde Help Center & Knowledgebase

Kidde · UTC Fire & Security

Consolidated scattered support information into a managed knowledgebase and worked with developers on tailored support portals for different audiences.

My contributionNeeds assessment, knowledgebase strategy and UX

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2009Help systems

Paragon Time Controls Help System

Kidde · UTC Fire & Security

Planned an always-available self-service help experience to preserve technical knowledge during the integration of an acquired product line.

My contributionResearch, information architecture and project management

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2009Research & usability

SiteKreator Usability Study

Graduate research

Observed participants completing seven core application tasks and documented task success, errors and qualitative reactions.

My contributionUsability testing and research reporting

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2008Research & usability

Crisis Investor Daily Website Case Study

Graduate research

Co-developed a proposed information portal, including audience research, a project plan and a website prototype.

My contributionConcept development, research and prototyping

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2009Research & usability

Audacity Heuristic Evaluation

Graduate research

Evaluated Audacity 1.2.5 using established usability heuristics and prepared a report identifying improvement opportunities.

My contributionUX evaluation and recommendations

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2008Advertising

Silhouette Alarms — ‘Sleep Easy’

Kidde · UTC Fire & Security

Developed a nationally placed magazine campaign using humor and unexpected product presentation to build interest among homeowners and builders.

My contributionCampaign concept, creative direction and editing

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1997Advertising

Kyocera — ‘Hot Jobs’ Billboards

Kyocera America

Created recruitment billboard concepts in San Diego to communicate Kyocera’s appeal to sought-after technology professionals.

My contributionCampaign concept, art direction and layout

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2008Advertising

Kidde Silhouette Alarms Campaign

Kidde · UTC Fire & Security

Created benefit-led print advertising for a new home-safety product, distributed through nationally circulated consumer magazines.

My contributionCampaign concept, art direction and editing

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2006Advertising

Fall Fire Safety Awareness Ad

Kidde Safety

Designed a print campaign aimed at parents of young children, connecting practical fire-safety awareness with product considerations.

My contributionConcept, copy, art direction and design

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2005Advertising

Winter Carbon Monoxide Awareness Ad

Kidde Safety

Produced seasonal consumer advertising highlighting carbon monoxide risk and the role of CO alarms in home safety.

My contributionConcept, copy, art direction and design

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2007Writing

Book Review — ‘Happier’

Graduate work

Reviewed Tal Ben-Shahar’s 2007 book and contextualized its central arguments within the positive psychology movement.

My contributionResearch, analysis and writing

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WritingNO VISUAL RECOVERED

2008Writing

Learning Styles Literature Review

Graduate work

Surveyed influential learning-style models and debated their empirical validity and implications for instructional design.

My contributionLiterature review and instructional-design analysis

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WritingNO VISUAL RECOVERED

2008Writing

Book Review — ‘Reshaping Technical Communication’

Graduate work

Critically assessed the edited volume by Barbara Mirel and Rachel Spilka, comparing competing perspectives on technical communication.

My contributionCritical analysis and writing

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