TPTodd Pendergast

Selected digital work · Strategy → execution

Different brands. One connected approach.

Digital strategy is about making the whole system work—from positioning and content to discovery, customer experience, commerce, and measurement. These six websites illustrate how I've approached that challenge across consumer, industrial and B2B markets.

Explore selected projects

Selected platforms and initiatives from 2019–2026 · Site images captured November 2026

What connects the work

Turning technical products and complex buyer journeys into clearer digital experiences, stronger go-to-market foundations, and practical systems that lean teams can execute.

Website & digital leadership

Six platforms. Different audiences. Shared strategic discipline.

Each example represents a broader marketing initiative—not simply the act of making a website. My contributions focus on the strategy, messaging, discoverability, and execution behind the digital experience.

06 / SELECTED PROJECTS
Rely Safety website showing RealAlerts voice guidance messaging and smoke alarm shopping experience.Website capture · November 2026
2022–2026·Consumer brand · eCommerce

Rely Safety

A clearer consumer journey—from product story to purchase.

Building a cohesive digital presence for a growing home-safety brand requires more than a storefront. The work brings together product positioning, consumer education, the RealAlerts™ story, search visibility, and commerce readiness across direct and retail channels.

My role

Led digital GTM planning, website and content strategy, SEO/SEM, merchandising direction, and cross-channel messaging in a lean marketing environment.

B2C GTMBigCommerceSEO / SEMeCommerce
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Rely FX industrial fire extinguishers website featuring NUFOAM fluorine-free foam technology.Rely FX mobile responsive experience.Website capture · November 2026
2022–2026·Industrial B2B · Demand generation

Rely FX

Making complex fire-protection technology easier to evaluate.

An industrial buying audience needs technical clarity, credible differentiation, and a path to action. The website organizes PFAS-free foam and industrial fire-extinguisher messaging around applications, product education, and qualified buyer interest.

My role

Directed B2B positioning, information architecture, web content, organic and paid search strategy, and lead-generation workflows.

Industrial B2BPositioningLead generationSEO / SEM
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Rely Innovations corporate website illustrating the Rely Safety and Rely FX brand portfolio.Website capture · November 2026
2022–2026·Corporate · Brand architecture

Rely Innovations

One corporate story. Distinct market-facing brands.

A corporate umbrella site has a different job than a sales destination. This experience establishes corporate credibility while giving visitors clear routes to specialized safety brands and the solutions that fit their needs.

My role

Shaped the corporate web strategy, brand hierarchy, content structure, and connections across the broader digital ecosystem.

Corporate webBrand architectureUX / Content
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OneEvent Technologies webpage describing its sensor-based predictive monitoring system.Website capture · November 2026
2022–2026·IoT B2B · Product storytelling

OneEvent Technologies

Translating sensor data into a business case for prevention.

Predictive monitoring technologies can be difficult to explain quickly. The site connects complex sensing, analytics, and notification capabilities to tangible operational risks and the value of early, actionable information.

My role

Led web and digital marketing planning, product messaging, search strategy, and B2B lead-generation direction.

IoTB2B LeadsProduct messagingSEO / SEM
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Knox Safety homepage presenting carbon monoxide alarm voice guidance.Website capture · November 2026
2022–2026·Consumer products · Brand experience

Knox Safety

Presenting safety technology in terms people can understand.

Safety products demand reassurance and instruction without overwhelming the buyer. The experience combines product-led visual storytelling, accessible carbon monoxide education, and clear purchase pathways.

My role

Led digital strategy, marketing messaging, SEO/SEM, and website experience planning for the Knox Safety consumer offering.

Consumer educationBrand webSEO / SEM
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The Knox Company ecommerce website displaying industrial and commercial access solutions.Website capture · November 2026
2019–2022·Established B2B · eCommerce

The Knox Company

Supporting complex B2B customer journeys at scale.

Industrial access solutions involve diverse audiences, specialized products, and multiple purchasing paths. Digital marketing and eCommerce programs need to make discovery, product comprehension, and buyer progression easier across that complexity.

My role

Managed digital marketing and eCommerce initiatives spanning web experience, SEO/SEM, content, acquisition and conversion-focused programs during the 2019–2022 tenure.

B2B eCommerceUX / ContentSEO / SEM
View live website

These are selected professional contributions completed with colleagues, agencies and business partners. Screenshots show the websites as captured in November 2026; live sites may evolve. In particular, the KnoxBox.com image shows a later version of the site, while the role described covers my 2019–2022 tenure. Project descriptions intentionally avoid unverified performance claims.

Earlier creative, web and UX work

Before these platforms, my experience included brand creative, eCommerce, website development, user help systems, research and writing. I've preserved 20 projects and the original artwork in a separate historical portfolio.

Explore earlier work ↗